As we approach our 200^th episode, we thought it might be fun to re-release our most popular five podcasts. Today’s episode is our first most listened to and watched episode: Shaping the Culture You Need.

Culture is fuel. You can craft an amazing vision, have a dynamic playbook, but a healthy culture provides the fuel for that vision and playbook.

Shaping culture starts with:

Identifying Core Values

• What they’re not
  • Aspirational
  • Permission to play.
• What they are
  • Identified more than created.
  • Behaviors
    • Rumble strips.
    • Behavioral hills you’ll die on.

How to identify core values? Questions to ask:

• Is this trait inherent and natural for us?
• Is it a behavior we’ve worked hard to cultivate over a long period of time?
• Are we more committed to this value/trait than the majority of other organizations in our field?
• If I could clone anyone in the organization, who would that be? Why?